RevOps byTom Schoorstra.
Independent HubSpot Specialist

Tom
Schoorstra.

Independent HubSpot contractor based in the Netherlands, focused on automation, RevOps, and systems that actually drive results.

Tom Schoorstra
8+ yrs
Years in HubSpot
20+
Projects delivered
5
HubSpot Hubs covered

Background

Who I am

I'm Tom — an independent HubSpot contractor based in the Netherlands, focused on automation, RevOps, and scalable growth systems.

I work with growing teams that know their HubSpot instance could do more, but don't have the in-house expertise to unlock it. Whether it's building workflows that eliminate hours of manual work, designing custom data structures, or connecting HubSpot to the rest of your stack — I help companies turn their CRM into a system that actually drives results.

No agency overhead. No unnecessary complexity. Just focused execution on the things that move the needle.

Approach

How I work

Every engagement starts with understanding what your team actually needs — not what looks impressive on a slide deck.

I work pragmatically: solutions that fit your team's current maturity and scale when you're ready. I work iteratively: ship, learn, refine. And I always tie the work back to measurable outcomes — time saved, pipeline visibility, conversion rates, or revenue impact.

If we can't measure it, we rethink the approach.

Clients

Who I work with

Most of my clients are SMBs and scale-ups running HubSpot Marketing, Sales, or Operations Hub. They're typically led by RevOps, marketing, or sales leaders who need hands-on execution — not just another strategy deck.

Common situations I step into: messy pipelines that nobody trusts, manual processes eating up hours every week, disconnected tools that don't talk to each other, or a HubSpot portal that was set up once and never properly configured.

Skills

Areas of expertise

HubSpot automation

Workflows that eliminate repetitive tasks — from lead routing and follow-ups to deal stage automation.

HubSpot consultancy

Strategic advice on portal setup, data architecture, and process design.

Integrations

Connecting HubSpot to Exact, WooCommerce, and the rest of your stack through Zapier and n8n.

Custom objects

Data structures that match your business model — with proper associations and reporting.

Pipeline optimization

Cleaning up deal stages, standardizing fields, and building dashboards sales leaders can actually trust.

Certifications

Licenses & certifications

HubSpot Sales Hub Software

HubSpot Academy · 2024

Form Concierge Admin Certificate

Chili Piper · 2022

Inbound Marketing

HubSpot Academy · 2022

HubSpot Sales Software

HubSpot Academy · 2022

2020 HubSpot Champion User

HubSpot Academy · 2020

Inbound Marketing Certified

HubSpot Academy · 2020

Inbound Certified

HubSpot · 2017

Stack

Tools & platforms

HubSpot

Marketing HubSales HubOperations HubCustom objectsWorkflowsData StudioHubSpot API

Automation

Zapiern8n

Sales & communication

GongChili PiperAircallTypeform

Productivity & IT

Google WorkspaceJiraConfluence1PasswordTrelica

Want to see if this is a fit?

I'm always happy to have a no-pressure conversation about your HubSpot setup. Let's figure out if working together makes sense.