Tom
Schoorstra.
Independent HubSpot contractor based in the Netherlands, focused on automation, RevOps, and systems that actually drive results.


Background
Who I am
I'm Tom — an independent HubSpot contractor based in the Netherlands, focused on automation, RevOps, and scalable growth systems.
I work with growing teams that know their HubSpot instance could do more, but don't have the in-house expertise to unlock it. Whether it's building workflows that eliminate hours of manual work, designing custom data structures, or connecting HubSpot to the rest of your stack — I help companies turn their CRM into a system that actually drives results.
No agency overhead. No unnecessary complexity. Just focused execution on the things that move the needle.
Approach
How I work
Every engagement starts with understanding what your team actually needs — not what looks impressive on a slide deck.
I work pragmatically: solutions that fit your team's current maturity and scale when you're ready. I work iteratively: ship, learn, refine. And I always tie the work back to measurable outcomes — time saved, pipeline visibility, conversion rates, or revenue impact.
If we can't measure it, we rethink the approach.
Clients
Who I work with
Most of my clients are SMBs and scale-ups running HubSpot Marketing, Sales, or Operations Hub. They're typically led by RevOps, marketing, or sales leaders who need hands-on execution — not just another strategy deck.
Common situations I step into: messy pipelines that nobody trusts, manual processes eating up hours every week, disconnected tools that don't talk to each other, or a HubSpot portal that was set up once and never properly configured.
Skills
Areas of expertise
HubSpot automation
Workflows that eliminate repetitive tasks — from lead routing and follow-ups to deal stage automation.
HubSpot consultancy
Strategic advice on portal setup, data architecture, and process design.
Integrations
Connecting HubSpot to Exact, WooCommerce, and the rest of your stack through Zapier and n8n.
Custom objects
Data structures that match your business model — with proper associations and reporting.
Pipeline optimization
Cleaning up deal stages, standardizing fields, and building dashboards sales leaders can actually trust.
Certifications
Licenses & certifications
HubSpot Sales Hub Software
HubSpot Academy · 2024
Form Concierge Admin Certificate
Chili Piper · 2022
Inbound Marketing
HubSpot Academy · 2022
HubSpot Sales Software
HubSpot Academy · 2022
2020 HubSpot Champion User
HubSpot Academy · 2020
Inbound Marketing Certified
HubSpot Academy · 2020
Inbound Certified
HubSpot · 2017
Stack
Tools & platforms
HubSpot
Automation
Sales & communication
Productivity & IT
Want to see if this is a fit?
I'm always happy to have a no-pressure conversation about your HubSpot setup. Let's figure out if working together makes sense.