I work on the
complicated bits
of HubSpot.
I work on CRM structure, workflows, integrations and data quality. I design the setup, build it and check what happens afterwards.
See the workBased in the Netherlands. More about me
Selected work
All case studiesAccount-Based CRM · AIHR
Connecting the full customer relationship in HubSpot
I connected AIHR's customer records through a custom Account object in HubSpot, with workflows and weekly checks to keep the data linked.
September 2026 project snapshot: the core setup is live; enrichment remains in progress.
Renewal status card
Seeing the renewal status directly on the deal
I built a HubSpot sidebar card that reads the linked License and shows the renewal status on the deal, so reps can check it where they're already working.
Four parts of the work
CRM architecture
Customer records, custom objects and associations that reflect the full relationship with your customer.
Account-based CRM at AIHRAutomation & integrations
Workflows and integrations that connect handovers between HubSpot, your commerce platform and finance.
Order-to-invoice automationData quality & monitoring
Checks that surface missing links and inconsistent data, with a review process for investigating exceptions.
Data quality monitoring at AIHRCustom HubSpot interfaces
Record interfaces that put relevant information from associated objects where your team is already working.
Renewal status on the dealHow I work
I follow the data across records and systems, then test the handovers and exceptions. Read more about my approach, including how I use AI-assisted reviews, or explore my HubSpot expertise.
Want to compare notes on HubSpot? Get in touch.