RevOps byTom Schoorstra.

Service 04

Custom object development

Data structures that match how your business actually works.

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6
Deliverables
4
Process steps
Outcomes
4
Clear, measurable results

What you get

Outcomes

A data model that reflects your actual business — not one that forces you to work around HubSpot's defaults.
Clean associations between custom objects and standard HubSpot records (contacts, companies, deals).
Reporting and dashboards built on your custom data — not workarounds with spreadsheets.
A scalable structure that grows with your business without needing a rebuild.

What's included

Deliverables

Requirements document outlining the business logic and data relationships.
Schema design with object definitions, properties, and association labels.
Custom objects built and configured in your HubSpot portal.
Association setup connecting custom objects to existing records.
Custom views and filters so your team can find records quickly.
Reporting dashboards using custom object data.

How it works

The process

01

Requirements

I work with your team to understand the business logic — what data you need to track, how records relate, and what you need to report on.

02

Schema design

I design the object schema: properties, associations, and naming conventions — documented clearly before any building starts.

03

Development

I create the custom objects in HubSpot, set up associations, configure views, and build any automation that depends on the new data structure.

04

Testing & rollout

I test with sample data, migrate existing records if needed, and train your team on how to use and maintain the new objects.

Common questions

FAQ

Ready to get started?

Tell me what you're working on and I'll let you know how I can help — no strings attached.

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