RevOps byTom Schoorstra.
All case studies·HR Software50-200 employees

Two messy pipelines became one source of truth

Separate pipelines for different product lines led to duplicated deals and unreliable reporting. Consolidation brought standardization and cleaner data.

0 → unified
Pipelines
Eliminated
Duplicate deals
~0% faster
Reporting time
Improved
Forecast reliability

The problem

Challenge

Sales used two separate pipelines for different product lines

Deals were copied between pipelines, creating duplicates

Reporting required pulling from multiple sources and couldn't be trusted

How we solved it

Approach

01

Step 1

Audited both pipelines to understand stages, fields, and workflows

02

Step 2

Identified overlaps and inconsistencies in the sales process

03

Step 3

Designed a unified structure that works for all product lines

04

Step 4

Created a migration plan to preserve historical data

The build

Solution

Consolidated into two clean pipelines: New Business and Existing Business
Standardized stages and required fields across both
Connected all deals to the License object for customer context
Set up dashboards for reliable forecasting

Technologies used

Stack

HubSpotPipeline managementCustom objects

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